Standardisation, modularisation, and parametrisation offer significant benefits in design automation for machinery manufacturers. We prepared this animation to provide a better understanding of how we implement standardisation, modularisation, and parametrisation in our clients’ products.


The choice of the technique depends on the client’s needs, and one or more techniques can be used simultaneously. For example, in the ESP filter, a Scandinavian Digital-demonstration product, we use modularisation and standardisation, while for the Fermentation Tank, we demonstrate how to parameterise a complex model. This fermentation tank was also developed by our team and features more than 8 trillion possible configurations, making it a highly customisable product. 

Here we highlight the benefits of each approach: 


  • Streamlined Design Process: Simplifies the design process by using predefined components and templates. 
  • Enhanced Collaboration: Facilitates collaboration among design teams through consistent design standards. 
  • Design Reusability: Promotes the reuse of proven designs, reducing the need for new design work. 


  • Flexibility: Allows the creation of varied products using the same modules. 
  • Faster Development: Speeds up new product development by reusing existing modules. 
  • Customisation: Enables easy customisation to meet specific customer needs. 


  • Customisation and Personalisation: Creates tailored products by adjusting parameters. 
  • Efficient Design Changes: Quickly implements design changes and optimisations. 
  • Complex Configurations: Handles numerous product configurations, enhancing diversity. 

We also have three previous articles explaining each of these approaches, which you can read here: